At Tamashii 2016 S.H. MonsterArts showed off the Tamashii Mix MechaGodzilla Poster Version, a figure based on a stylized movie poster for 1993's Godzilla Vs MechaGodzilla by Noriyoshi Ohrai. but there is more to the background of this figure. The original concept of MechaGodzilla had him being made from 7 separate ships each transforming into a vehicle (very similar to the combiner Transformers).

The original plans were scrapped and a two part MechaGodzilla was designed with the upper body becoming a jet, and its lower body becoming a tank, this set-up would end up being used for M.O.G.U.E.R.A. in being able to split into the Land Moguera and Star Falcon in Godzilla vs. SpaceGodzilla. Eventually MechaGodzilla was a single unit with Garuda attaching to him to form Super MechaGodzilla.

The early artwork poster for Godzilla vs. MechaGodzilla 2 drawn by Noriyoshi Ohrai features the Transforming MechaGodzilla. This is notable, in that it is one of the few instances of an unmade kaiju or unmade design for a kaiju appearing in a piece of official media for the completed product. Ohrai's depiction of Transforming MechaGodzilla is the same as the artwork for the mecha created by Shinji Nishikawa, indicating that the design used for the poster was the final design for Transforming MechaGodzilla before the character was redesigned into the Heisei MechaGodzilla.

Cross-CF has released some unique Godzilla items and now they are releasing the Shin Godzilla Sake Set, it comes with a Sake bottle (a No.2 sake bottle: size (approx) 8cm×14.5cm, and capacity (approx) 320cc) and two sake cups (size (approx) 6cm×3.2cm) all made of pottery. retail for the set is 4,800 yen (approx $46 US), they can be ordered now from the Cross-CF website and will ship between March and May 2017.

More Godzilla store merchandise has been announced, 11 items in all. Pics of a few of the items were revealed as well, the list of all the all the items are below with prices.
Godzilla store open commemorative medal - 1,500 yen (including tax) (above)
Shin Godzilla dodecacarbonyl cans badge - 500 yen (tax included) 
Godzilla Sake set sake bottle versus Inoguchi - 3,000 yen (tax included) 
Shin Godzilla table kotatsu - 31,320 yen (including tax ) (below)
Shin Godzilla Nishijin Coin purse (large) - 5,000 yen (including tax) 
Shin Godzilla Nishijin Coin purse (small) - 4,200 yen (including tax) 
Shin Godzilla Nishijin purse pen case - 2,800 yen (tax included) 
Shin Godzilla Nishijin card case - 3,900 yen (tax included) 
Hishiya good Hyoe Nishijin Kyoto Hyogu tapestry (large) - 486,000 yen (including tax) (bottom)
Hishiya good Hyoe Nishijin Kyoto Hyogu tapestry (small) - 311,040 yen (including tax) 
Shin Godzilla netsuke strap - 810 yen (tax included )

S.H. MonsterArts revealed there Shin Godzilla 2nd and 3rd forms at Tamashii 2016, both were shown in a magazine scan previously. No word on release date, price, etc. More info as we get it.

Tamashii is releasing the S.H. MonsterArts Tamashii Mix MechaGodzilla Poster Version a figure based on the movie poster for 1993's Godzilla Vs Mechagodzilla II that featured a stylized version of MechaGodzilla. no info was given on price, release date, etc. This figure as well as a Godzilla 1995 figure were shown in a magazine scan a couple of days ago no word yet on that figure or an official reveal.

Kaiyodo is releasing 4 Heisei series vinyl Godzilla kits part of their Sci-fi Moster series, they are Godzilla '89, '93, '94, and '95 (Burning)(top to bottom). This is the second group of kits being released all having been releasing in the past. They are unassembled kits 1/400 scale approx 8 inches tall. Each will retail for 6,900 yen (approx $67 US) and will be released in Dec 2016 from Hobby Search and other retailers.

Cross-CF released some Shin Godzilla merchandise a while back now the have shown some more items, they include some cool items. There's a t-shirt with "puffy" print, a necktie, a metallic decorative fan, and an iPhone case. The shirt design is Shin Godzilla's footprint and gives the effect of an imprint and cracked ground around it. The 100% cotton shirt comes in three sizes S, M, L and features a logo on the back. It will retail for 5,940 yen (approx $57 US). The necktie features the footprint design as well, will retail for 5,400 yen (approx $51 US). The fan which is Bamboo (fan bone) with metallic 3-ply paper and a two sided design (different image on each side), it comes with a stand (or can be wall mounted) and box. retail will be 10,800 yen (approx $103 US). Last is an iPhone 6/6s case it's a mult part aluminum case with a rubber "bumper", it will retail for 14,040 yen (approx $134 US).

Marusan showed off a number of figures for their October announcements, metallic colored Gigans, Black Object Godzilla '71, Hedorah, and Megalon, and glow-in-the dark Godzilla '62 B / O Style Radiation Emission Version. The Gigans are a "mystery bag" random item, they are 23cm tall (approx 9 inches) and retail for 10,800 yen (approx $104 US). The Black Object figures are 23cm tall and are 5,400 yen each (approx $52 US).  They can be pre-ordered from Marusan with release in Feb 2017. Also revealed was the Godzilla Birth Festival 2016  Godzilla '62 B / O Style Radiation Emission Version, a figure meant to look like old tin toy with wheels. It features a glow-in-the-dark body 30cm tall (approx 12 inches) it will retail for 16,200 yen (approx $155 US) The event is held at Ikebukuro HUMAX Cinemas Nov 2, 2016.

Medicom is releasing a couple of Godzilla Vinyl Wars figures, Godzilla ' 66 (large duel version of the Nanhai) and a two figure set of Kilaaks aliens. Godzilla stands 23cm tall (approx 9 inches), and will retail for 6,000 yen (approx $58 US). The Kilaaks set, each figure in a different outfit, each  stands 24cm tall, and will retail for 10,000 yen (approx $96 US) for the set. Both can be pre-ordered now and will be available Feb 2017.

Back in June we posted pics of a Human Size Godzilla 1991 that was display at a S.H. MonsterArts booth at a show now it appears it will be sold for approx $43,000 US (4,482,000 yen on the Bandai site), the figure is limited to 10 and will be sold in a lottery through Bandai Premium. The new info is directly from Bandai which first appeared in the magazine scan (above). The figure is 6 feet tall (185cm (192cm with base) and nearly double that in length head to tall (officially 305cm/10 feet deep). The figure will ship in July 2017 with the lottery starting Nov 11, 2016.