Tsuburaya has announced the Ultraman Official Shop - Ultraman World M 78 Online grand opening. This online store is similar to Toho's Godzilla Store, it features a variety of products ranging from collectibles, apparel, books, toys, CDs/videos, household items, and much more based on Ultraman. The shop is a partnership with Benelic, and like the Godzilla Store they only ship to Japan, but you can still get items using a buying service or third party dealers. There is a grand opening special where you can receive a tote bag for purchases over 5,400 yen, a second promo starting August 1st will be a pin set for purchases over 3,240 yen. While the shop isn't new it is heavily updated and part of Tsuburaya's push as of late with Ultraman including the Netflix anime series, Ultraman Archives, and more. Below are the promo items and some of the merchandise available.