Hiya Toys (stylized HIYA) is a Chinese company founded in 2009 which specializes in the creation of highly detailed collectible figures. Through licensing deals with Hollywood studios such as Warner Bros. and 20th Century Fox, Hiya Toys has produced figures based on franchises including Planet of the Apes, Alien, Predator, RoboCop, and Injustice. In 2022, Hiya Toys announced that it had acquired the rights to produce figures based on Legendary Pictures' Monsterverse franchise of films, with its first figures utilizing the license coming from 2021's Godzilla vs. Kong. It has since made figures of Titans from Godzilla: King of the Monsters, Kong: Skull Island, Godzilla, and Godzilla x Kong: The New Empire, as well as figures from Toho's Godzilla series.

There are two series of figures, Stylist Series featuring fixed posed figures, and Exquisite Basic which features ​numerous points of articulation.