Rampage Has Box Office Boost Despite Digital Release

Rampage is the kaiju/monster film that could and continues to do well even with it digital video release this past week. The past two weekend saw a dramatic increase in it's box office take, $923,000 the weekend of June 22 to 24 (a 244% increase from the weekend before), and $601,000 this past weekend, the week from June 22 to the 28 it did over $1.2 million (a 185% increase from the week before).

While these number may not sound earth shattering the fact that the film is going into it's 12th week, the small number of theaters showing it (under 300), and digital release happening (on June 26th), it is pretty impressive. Also take into account what it is doing per theater, both the last two weekends and last week were better per theater than it's third week of release. It's per theater take even beat Avengers: Infinity War. 

Where Rampage placed at the box office the last couple of weeks was impressive, it was 15th this weekend, the closest film that has been out as long was at 24th (A Quiet Place), last weekend it was 12th and 22nd respectively. Weekly placement was similar as well.

Rampage is now just shy of $425 million worldwide and will be released on Blu-ray and DVD July 17th.