Both Godzilla's mouth and back spikes light up the figure also features sound, Godzilla's roar (here half way down the page) and music too, It also includes two music selections: "Godzilla's Theme," and "Godzilla vs. the Tanks." .
From what we can tell both light up and sound features will work independently from one and other.
The figure is 20cm tall and will retail for 19,980 yen (approx $182 US). It will be released in Oct 2016 with orders starting June 9, 2016 .