BOOM! Launches First Multimedia Graphic Novel Experience With Bad Mask

BOOM! STUDIOS LAUNCHES FIRST MULTIMEDIA GRAPHIC NOVEL EXPERIENCE WITH BAD MASK

Discover a New Superhero World in November 2017

August 11, 2017 (Los Angeles, Calif.) – BOOM! Studios is thrilled to announce BAD MASK, an all-new multimedia graphic novel experience debuting this November in comic shops and bookstores. Created by cartoonist, children’s books illustrator, and instructor at the Center for Cartoon Studies Jon Chad (Science Comics, Adventure Time), BAD MASK takes readers on an immersive, unpredictable storytelling journey into an original superhero universe through a variety of unique print and digital items, including a comic, newspaper, handbook, and more, packaged in a gorgeous deluxe box set.

“Bad Mask is about an organization of super-powered terrorists that want to take over the world; Metal Metro, the robot that stands in their way; and one young Bad Mask agent’s quest to destroy Metal Metro,” explains Chad. “Gabrielle, a new recruit to Bad Mask, joins to avenge the death of her friend at the hands of Metal Metro. She is dismayed to learn Bad Mask might not be the organization she thought it was, and becomes caught up in a plan to reveal Metal Metro's true nature and save the world.”

The items contained in the box include:

● A letter from one of the Great Generals of Bad Mask, explaining the contents of the box and introducing us to the world of Bad Mask.
● A comic book that introduces readers to Bad Mask’s archenemy, Metal Metro.
● A set of Metal Metro trading cards that introduces new characters and new mysteries. 
● The Bad Mask Handbook, explaining the organization’s motivation and goals.
● The Meeting Notes introducing readers to the planning and imminent action leading up to Bad Mask's attack on the Japanese city of Niigata with a mecha.
● A Newspaper that details the attack on Niigata and tells what happened when Metal Metro arrived to defend the city with its own mecha.
● A Magazine containing articles about how Metal Metro has impacted every aspect of life in the world—and not necessarily always for good.
● The Incident Report about an attack on Arctus Evil—Bad Mask’s headquarters—that reveals more of what is really going on and how Metal Metro is involved.
● Plus, Digital Components that readers can access online: videos, comics, letters, Livejournal-type entries, and audio. 

“I've been with this project since the beginning,” says Shannon Watters, BAD MASK editor at BOOM! Studios. “The tactile experience Jon has created—the thrill of discovery, of finding connections in context—is unlike anything I've ever had the pleasure of reading. It’s like discovering a relative's long-abandoned hope chest and the story told in its crumbling contents.”

Bad Mask first debuted exclusively in in the BOOM! Box 2015 Mix Tape, told in the form of Gabrielle’s comic journal “Gab Mask,” where she discusses her life and her controversial opinions on the terrorist group Bad Mask. 

Bad Mask is the latest release from BOOM! Studios’ critically acclaimed BOOM! Box imprint, home to popular original series such as Lumberjanes by Shannon Watters, Grace Ellis, Brooke A. Allen, and Noelle Stevenson; Giant Days by John Allison, Lissa Treiman, and Max Sarin; The Backstagers by James Tynion IV and Rian Sygh; SLAM! by Pamela Ribon and Veronica Fish; and Goldie Vance by Hope Larson and Brittney Williams. 

Bad Mask will be available for sale in November at local comic book shops (to find a shop near you, visit comicshoplocator.com); booksellers including Amazon, Barnes & Noble, and Books-A-Million; or through the BOOM! Studios webstore. Digital copies can be purchased from content providers including comiXology, iBooks, Google Books, and the BOOM! Studios app. 

For more information about Bad Mask and more from BOOM! Studios, visit www.boom-studios.com and follow @boomstudios on Twitter.

ABOUT BOOM! STUDIOS
BOOM! Studios was founded by Ross Richie in 2005 with the singular focus of creating world-class comic book and graphic novel storytelling for all audiences. Through the development of four distinct imprints—BOOM! Studios, BOOM! Box, KaBOOM!, and Archaia—BOOM! has produced award-winning original work, including Lumberjanes, The Woods, Giant Days, Klaus, and Mouse Guard, while also breaking new ground with established licenses such as WWE, Mighty Morphin Power Rangers, Adventure Time and Jim Henson Company properties. BOOM! will also bring their original series to life through unique first-look relationships with 20th Century Fox in film and with Fox Television. Please visit www.boom-studios.com for more information.