The Godzilla Store has announced a bunch of new and old merchandise in celebration of Godzilla Festival 2020, Godzilla's 66th Anniversary. There was highly anticipated releases like X-Plus Gigantic Shin Godzilla Awakening Version Purple Edition, a Movie Monster Series Mechagodzilla (Heavy Armed Type) Heavy Paint Specification, Godzilla Awaji Island Landing Version Diorama, as well as some surprise like the Godzilla Slip Mat Set, Gojiham-kun (Godzilla Hamtaro crossover) merchandise, 2021 calendar, and many re-released items.

The Gigantic Shin Godzilla appears to be the same as the previously released version but with a more purple paint scheme (clear purple vinyl painted, the original had red in it's coloring, same size), it will retail for 77,000 yen (currently shown as sold out), with release Nov 20, 2020. The Movie Monster MechaGodzilla also is a re-release with updated paint scheme, retailing for 3,300 yen. Godzilla Awaji Island Landing Version Diorama is a scale diorama of the zipline Shin near the Godzilla museum, it's 25cm long, 10.5cm tall, and 12cm deep, it retails for 3,850 yen and will release mid Dec 2020. The Godzilla slip mat set are collectible record player mats, one feature Godzilla 1954 image the other a "walking" Godzilla pattern (it gives the appearance of Godzilla walking when spinning), it retails for 3,960 yen and will be released April 2021. The Gojiham-kun merchandise features a design by Matt Frank (Gamera Box Set artist among other things) on a number of items including key chain, towel, t-shirt, tote , and more. The calendar is a desktop version with many images from Godzilla's film library, it retails for 1,650 yen and will be released Dec 2020. There is also a number of t-shirts (some previously released, as well as other re-released items. Check out the Godzilla Store for all the items (most shown below)

X-Plus has announced the DefoReal Godzilla 2001 Luminous Version figure, this is the same sculpt released in 2018. This new version includes a light up gimmick for the fins, it stands 10cm tall and will retail for 8,250 yen (7,500 yen on the US site ($70.77 US)). It can be pre-ordered from X-Plus with release scheduled for April 2021.

X-Plus has announced the Toho 30cm Series Megalon figure, which fans have eagerly been waiting for. This figure stands 32cm tall, and will retail for 22,000 yen (20,000 on the US site, the standard will retail for 20,350 yen), and the Ric is a mini flying Jet Jaguar (10cm in length). It is scheduled for a Jan 2021 release, it can be pre-ordered from X-Plus starting Oct 1st. 

X-Plus announced the 30cm Series Favorite Sculptors Line Rodan 1956 during their Summer Kaiju Festival now we have the actual figure reveal and info. This figure stands 36cm tall and has a wingspan of 50cm, it is based on an Asai kit, it comes with a logo base (standard version will have a different base), and retails for 28,600 yen (26,000 yen on the US site, 27,500 yen for the standard). It can be pre-ordered now from X-Plus with release scheduled for Jan 2021.
Update: standard version images added below (note this is from Diamond and it states "branded base" in their listing so the base maybe slightly different). 

X-Plus has announced the DefoReal Godzilla 1984 Luminous Version and DefoReal Varan, both were revealed as part of the Summer Kaiju Festival. Godzilla is the same sculpt as the previous version but this one features a light up gimmick for the fins and reactor, stands 13cm tall, and retails for 8,250 yen (7,500 yen on the US site). Varan comes with the mountain god statue, it stands 14cm tall and is 17cm in length with the statue standing 5cm tall, and it retails for 9,350 yen (8,500 yen on the US site). Both can be pre-ordered now with release scheduled for Feb 2021.

X-Plus is releasing the Toho 30cm Series Mechagodzilla 1975 Space Beam Version, a new version of the figure released in 2016. This Ric exclusive feature a light up effect for the eyes and chest, the eyes change in a rainbow color pattern to simulate Mechagodzilla's Space Beam (video below), the figure is otherwise the same as the previous version standing 30cm tall (no brain head though). It will retail for 24,200 yen and can be pre-ordered from X-Plus, Bandai Premium, and the Godzilla Store, with release scheduled for Dec 2020.

X-Plus has revealed their second wave of reveals as part of their Summer Kaiju Festival, these include DefoReal Godzilla 1984 Luminous Version, DefoReal Mechagodzilla 1975, DefoReal Varan 1958, Large Monster Series Mecha King Ghidorah, Large Monster Series Rodan 2019, and Gigantic Burning Godzilla. DefoReal 1984 is the same as the Ric of the previous release but with a light up feature, DefoReal Mechagodzilla was images only and is a slightly different sculpt from the previous version, and Varan looks to feature the Varan statue, probable as the Ric option. Mecha Ghidorah was images only as it has been in the past and is slightly modified from past images, Rodan 2019 is an in flight design. Gigantic 2019 was revealed previously during the first part but a new video hints at a Dec 2020 release. More info as we get it.

X-Plus is releasing the DefoReal Shin Godzilla 2nd & 3rd Form Clear Version Set, the same figures from 2017 now molded in clear vinyl. The 2nd form is 16cm in length and the 3rd form is 11cm tall, and the set retails for 13,200 yen. This set can be pre-ordered from X-Plus, Bandai, and the Godzilla Store with release scheduled for Nov 2020.

X-Plus has officially announced their DefoReal Mechagodzilla figure, a figure first revealed during their Kaiju Spring Festival. This figure stands 14cm tall with the Ric version featuring light up eyes. It will retail for 8,800 yen (7,700 yen for the standard), it can be pre-ordered now with release scheduled for Nov 2020.

X-Plus is releasing the Godzilla 1975 Luminous Version figure, a new version of a figure released in 2017. This Ric exclusive will be available from X-Plus, Bandai, and the Godzilla Store, it stands 30cm tall, has light up fins, and retails for 22,000 yen. It can be pre-ordered now from X-Plus and Bandai with release scheduled for Oct 2020.