Here is a better look at the ornament and more info from Hallmark.

The Hallmark Godzilla Keepsake Ornament features sounds from the new movie… press the button to hear Godzilla in action!

The ornament will be available in Hallmark Gold Crown stores starting July 12, 2014 (U.S. only) and online at Hallmark.com starting July 21, 2014 (U.S. only).

Sculptor: Orville Wilson
Manufacturer: Hallmark
Product #: QX12553
Product Dimensions: 2 3/8” x 3 7/8” x 2 ½”
Release Date: July 12, 2014
SRP: $17.95

He looks pretty awesome as well, he does resemble the some of the Bandai toys including packaging, even though he is not technically part of that line. Parts of him, main body, arms, and legs are hard plastic while the rest is rubber/vinyl material overall they go together well and look pretty good. He has a number of points of articulation most are what you expect but one stands out to me, there is a point in the tail that allows it to move side to side but it doesn't move much and there is a relatively large gap caused by it. 

As I read elsewhere there are slots in the lower part of his abdomen and a sealed battery door under where the tail attaches it's believed he was supposed to have sound not sure why they didn't go through with it but I'm sure some customizers will fix it. Overall he looks awesome especially for the price, $58 isn't bad for a figure this size. I highly recommend picking one up as long as you can find him and have someplace to display him.